For this project, I was responsible for the scenario, production, directing, and editing.
The central hook of the track “Don’t forget to breathe”; a line became the foundation of the story, but what does it mean, and how can we translate it into a visual narrative?
I developed a storyline around a boxer named Andy, once at the top of his game, but still carrying the urge to prove himself. We follow him as he trains with a younger sparring partner, only to feel frustration when things don’t go his way. He’s used to success coming easily, but now reality hits harder.
The climax of the video brings Andy to a moment of reflection. Through flashbacks, we see a younger version of himself a reminder of where he came from and what drives him.
To create these flashbacks, we combined traditional visual effects with cutting-edge AI techniques for de-aging. Using old photographs of Andy, we applied AI upscaling and enhancement, alongside 3D projection mapping and 2.5D compositing and traditional animation. The result is a unique blend of nostalgia and innovation that reinforces the message of the song: have fun and don’t forget to breathe!
