For Shermanology’s track Ready 2 Go, I had the opportunity to create a music video that matched their clear vision. Initially, the plan was to create short social media videos, but on the day of the shoot, we decided to expand the project into a full-length music video. Andy and Dorothy wanted a raw yet colorful aesthetic, drawing inspiration from classic Busta Rhymes music videos, where the use of a fisheye lens creates a direct, in-your-face vibe. Despite working with limited resources and time, we crafted a visually captivating video that perfectly aligns with the energy and atmosphere of the track. The result is a vibrant, edgy visual that stays true to Shermanology’s style and brings the music to life.
